Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.By leveraging the power of social media platforms and the tools they offer, businesses can not only showcase their products or services but also engage with their customers on a personal level.The intended outcomes can range from the somewhat abstract (like brand building) to the very specific (like selling products through social commerce). Driving web traffic, increasing sales, and nurturing customer loyalty are all common goals of social media marketing.
