Digital marketing refers to the use of digital channels and technologies to promote and sell products or services. It encompasses a wide range of online activities and strategies aimed at reaching and engaging potential customers through the internet. Key components of digital marketing include:
- Search Engine Optimization (SEO): Optimizing website content and structure to rank higher in search engine results pages (SERPs), making it easier for users to find the business.
- Content Marketing: Creating and distributing valuable content (such as blog posts, videos, infographics, and eBooks) to attract and engage a target audience.
- Social Media Marketing: Using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products, engage with customers, and build brand awareness.
- Email Marketing: Sending targeted emails to potential or existing customers to nurture relationships, drive conversions, and keep them informed about products, services, or promotions.
- Pay-Per-Click (PPC) Advertising: Running ads on search engines or social media platforms where advertisers pay a fee each time their ad is clicked.
- Affiliate Marketing: Partnering with other businesses or individuals who promote your products or services in exchange for a commission on sales or leads generated through their efforts.
